Implementation Guide

Below is a step-by-step process on how to launch. There are a few options, so please give it a careful read.

Step 1: How to launch and distribute your campaign.

(Note that you can easily use both of these methods, as many of our customers do.

A. Send out your campaign link (requires no website integration at all!)

When you create a page, a "sharing page" is created and hosted on parrut.com. Your campaign dashboard contains a link to this page. To launch your campaign, you simply need to get this link out there. Here are the most common ways to do it:

Email Add the campaign and the link to an outbound newsletter or an email dedicated to the campaign. If you've got a bunch of users, this is highly effective. Just make sure you make it stand out by using visual imagery (clickable images like buttons) that link to this campaign.

Social Media Send it out in the streams of your company (or personal) accounts on Twitter, Facebook, LinkedIn, or other networks.

B. Add it to your site

To do this, you can either add a "Refer A Friend" button or embed the campaign as an iframe on your site.

Refer A Friend Button

The code for the button will look like this and you can find it under "Launch" on your campaign.

<script src="http://www.parrut.com/refer.js">
  campaign : [CAMPAIGN ID, i.e. XYZ123]
</script>

If you'd like to customize the button, you'll need to change out your button script to this:

<script src="http://www.parrut.com/refer.js">
  campaign : [CAMPAIGN ID, i.e. XYZ123]
  img : [ADD URL FOR IMAGE i.e. http://www.your-site.com/custom-image.gif]
</script>

Embed as an iframe on your website

For this you'll want to create an <iframe> pointing to our hosted campaign page. The hosted page will detect that it's being shown inside an iframe and remove the borders and backgrounds so that it will blend seamlessly with a white background.

The width of the <iframe> should be 900px, and the height around ~800px, although this can be changed. depending on the height of your campaign logo image.

The following code should get you started:

<iframe src="[INSERT YOUR PARRUT CAMPAIGN URL]"
           width=900
           height=800
           scrolling="no"
           frameborder="0">
<iframe>

Step 2: Add conversion script to your site

Regardless of which of the above methods you choose, you’ll need to add a bit of code to your site to track who signs up or becomes a customer. To do this, find the script under "Launch" on your dashboard. It will look like this:

<script src="http://www.parrut.com/convert.js">
  campaign : [CAMPAIGN ID i.e. XYZ123]
</script>

(Note: This is optional! You'll need to do this if you want to track 'conversions' through the Parrut system. But if you don't want to, not to worry - all other functionality will work just fine and you'll still get all the other data, just not conversions.)

Of course, if you have any questions on any of this, you can contact us at contact@parrut.com at any time!